Hello guys, today I will show you what marketing is and some fundamental principals of marketing as well. so read till the end
Marketing is the art and science of finding “prospects” people who are actively interested in what you have
WITHOUT MARKETING, NO BUSINESS CAN SURVIVE…
So here is the little but interesting intro of marketing … Next, I will show you 9 fundamentals of marketing which understood properly can lead your business or knowledge to the next level.
FUNDAMENTALS OF MARKETING
There are 6 billion people on this planet. 99.9999% of them would rather not give you their money by Hugh Macleod
1) PROBABLE PURCHASER
A probable purchaser is a person who is perfectly suited to what you’re offering …
Assuming that everyone in the world cares about what you offer is a huge marketing mistake … Instead, focus just on that person who actually have need of your product
2) QUALIFICATION
Is a process of evaluating your customer before they purchase from you.
Many customers are those people who don’t have any interest in your product or service but still ask questions related to that. In this process, your task is to identify that customer by asking some questions and remove them from your list. IN SHORT, YOU SHOULD FOCUS ON THOSE WHO WILL ACTUALLY DO BUSINESS WITH YOU…
3)ADDRESSABLE
It is a measure of how easy it is to get in touch with people who might want your offering, Yoga is a good example of it. It’s very easy to find places where people are already paying attention to yoga-related information. Like that you have to search in your market that how much easier it is to attract your target customers.
4 VISUALISATION
Rise their emotional urge of wanting your products. Tell some stories or show some emotional advertisements.Show how the world could be if they purchase your products.
5) FRAMING
Act of emphasizing the detail that is critically important while de-emphasizing things that aren’t. In short, be clear and simple and most important short in what you are saying about your product and services.
6) HOOK
COMPLICATED MESSAGE ARE IGNORED OR FORGOTTEN
A further step for framing is hook A hook is a single phrase, sentence or tagline that describes your product for egg Apple first iPod was introduced by a tagline “1000 songs in your pocket”. This tagline helps them to earn millions.
7) CALL TO ACTION
DON’T MAKE ME THINK Once got the attention of your audience. Don’t waste time and immediately ask for a particular action . For e.g. if done online asks them to put their email id. If offline tells them to put their number in a for a the update… This will help you to expand your business.
8) Create controversy=
It means publicly taking a position that not everyone will agree
Used constructively this will help to grow your business For eg Author of personal MBA openly tells people that doing an an an MBA from university is a waste of time This thing was criticized on large scale, but also due to this people have started reading that book. And at last sale doubled.
9) REPUTATION…
Like it or not, the market’s perception becomes your reality.
Reputation is what people generally think about a particular offer or company
Building a strong reputation is important because will pay a premium for a good reputation
so start building a reputation and guard it with your life.
AND MOST IMPORTANT NEVER LET IT GET BREAK BY ANYONE
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